Have you heard of Faith Popcorn? She has been around for a long time — not a fortune teller, a futurist. She is CEO of her own marketing firm BrainReserve and she has a very good record at predicting trends. Marketing strategists use her identified trends to target consumers.
Let’s take a look back at her predicted trends for the year 2016 as they appeared in Fortune magazine. The key to marketing now? Playing on fears.
I think we will be very interested in comfort products and products that will guarantee our safety more. Maybe more protection products—911 numbers that really work, that we will pay for. Maybe more home schooling, maybe armored buses to take our kids to school, maybe schools will be more protected.
And someone, wanting to make our political system into a business, must have been well aware of trend and marketing strategies.
2016, the year that Atlas Shrugged.
“He was a man who had never accepted the creed that others had the right to stop him.”
-Ayn Rand, Atlas Shrugged, Part 1, Ch. 3